Learning
If you work at a GM dealership, you already know how fast things change. New cars, new technology, and now electric vehicles. To help dealers keep up, GM created something called GM Learning. It’s more than just online courses. It’s a complete system that helps dealership employees stay confident, skilled, and ready for the future.
Let’s explore what makes GM Learning so important.
What Is GM Learning?
GM Learning is General Motors’ school for dealerships, managed through the Center of Learning website (centerlearning.com).
Each dealership employee gets a login called a Training Person ID. Once signed in, they can access lessons, videos, and step-by-step guides that match their job role.
It’s your personal learning space for everything GM, whether you’re repairing vehicles, working in sales, or managing a service team.
Why GM Learning Matters for Dealers
Dealerships work best when their teams know what they’re doing. GM Learning helps make that possible. It gives dealers:
Certification levels
Technicians can earn Bronze, Silver, Gold, and Master Technician certifications as they grow.
Time savings
Many lessons can be done online, so less time is spent traveling for training.
Better service
Well-trained staff can diagnose and fix problems faster, leading to happier customers.
More confidence
When employees understand the products, they can serve customers with trust and professionalism.
Training isn’t just about checking boxes. It’s about helping your team perform better every day.
The GM Service Technical College (STC)
Most of the dealership’s technical training happens through the GM Service Technical College (STC). It’s the home of GM’s structured learning paths for technicians.
Here’s what each level means:
- Bronze: Covers the basics and entry-level skills
- Silver: Focuses on diagnostics and technical knowledge
- Gold: Advanced level that includes hands-on learning
- Master Technician: The highest recognition for expert-level service
Dealerships with certified technicians provide faster, more accurate service, which builds long-term trust with customers.
GM START – Learning from the Ground Up
GM START is the first step for new hires or apprentices. It helps them understand GM’s systems and tools from day one.
The program also helps managers and instructors track progress inside the Center of Learning, making sure every team member is on the right path.
GM START is designed to make learning smooth and organized, not overwhelming.
Sales Training for the New Era
Training isn’t just for technicians. GM also helps sales teams grow, especially as electric vehicles become more popular.
Chevrolet’s EV training program is one example. It teaches salespeople how to explain charging, battery life, and range to customers. Many dealerships that joined the program saw higher sales and stronger customer satisfaction.
When sales staff know what they’re talking about, customers feel confident about buying.
Collision Repair and Certification
Dealerships that handle collision repairs can join the GM Collision Repair Network through I-CAR. These programs help shops earn official certifications like Gold Class or BEV specialty status, showing that they meet GM’s standards for modern vehicles and EVs.
This certification proves a shop’s commitment to safety, quality, and proper repair methods.
What It Means for Dealers
Here’s what every GM dealership should focus on:
- Use the Center of Learning regularly and encourage your team to log in often.
- Keep track of who’s completed required certifications.
- Stay up to date with electric vehicle and new technology training.
- Treat training as an investment that builds customer trust and loyalty.
Final Thoughts
After reviewing GM’s training system, one thing is clear. GM Learning isn’t just about getting certificates. It’s about helping people grow.
It gives technicians the skills to fix cars faster and salespeople the knowledge to serve customers better. That’s what builds long-term success for a dealership.
When your team is confident and well-trained, customers notice. And that’s what GM Learning is all about — helping dealers learn, grow, and succeed together.
Helpful Links
- GM Center of Learning
- GM Service Technical College Course Catalog
- GM START Instructor Guide (PDF)
- GM Collision Repair Network
- Chevrolet EV Dealer Training News
A Letter from Ryan Blake
Hello, I’m Ryan Blake, the author of this guide to the GMGlobalConnect portal.
I don’t manage or operate the portal itself — it’s General Motors’ official platform for dealers and employees. My goal here is to help you understand how to access and use it smoothly. Whether you’re trying to log in, view reports, manage dealership tools, or check updates, this guide will walk you through each step clearly.
Think of me as your guide, helping you make the most of GMGlobalConnect without any confusion.
Best regards,
Ryan Blake